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Email Industry Associations |
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| American
Marketing Association Association for Interactive Marketing Council for Responsible Email |
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| Industry Best Practices & Guidelines | ||
Council
for Responsible Email - |
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| Email / Internet Marketing Web Sites | ||
| avant|marketer
- A newsletter devoted to high-level Internet Advertising strategy
and insight. BtoB - From Daily News Alert to weekly Hands-On and E-Mail Marketer Insight, BtoB reports breaking news, best practice case studies, and the latest in b-to-b e-mail marketing. ClickZ - Very comprehensive web site on everything email and internet marketing. Offers various daily and weekly email newsletters on many marketing topics. DM News - The "The Newspaper of Record for Direct Marketers." GrokDotCom - GrokDotCom shows you how to increase your sales, subscriptions, opt-ins, registrations, sweepstakes entries, phone inquiries, or whatever visitor action is your goal, without having to increase your traffic! internet.com - global real-time news, information, research and media resources for information technology and Internet industry professionals. MarketingProfs.com - Marketing Know-How from Professors and Professionals - specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. MarketingSherpa.com - MarketingSherpa, Inc. is a media company publishing useful news, Case Studies, and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals. WilsonWeb - Very informative web site on all things email and internet marketing. WordBiz Report - WordBiz Report is the first e-newsletter that approaches online copywriting from a business perspective. |
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| Email Marketing Books | ||
| The
Engaged Customer
: The New Rules of Internet Direct Marketing by Hans Peter Brondmo, Geoffrey Moore Marketing With Email - A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet's Most Powerful Tool. by Shannon Kinnard The One to One Future: Building Relationships One Customer at a Time by Don Peppers, Martha, Phd. Rogers, Martha Rogers The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program, by Don Peppers, Martha Rogers, Bob Dorf One to One B2B: Customer Development Strategies for the Business-To-Business World, by Don Peppers, Martha, Phd Rogers Enterprise One to One: Tools for Competing in the Interactive Age by Don Peppers, Martha, Phd Rogers The One to One Manager: Real-World Lessons in Customer Relationship Management, by Don Peppers, Martha, Phd Rogers Mind to Mind Marketing: Communicate With your Customers and Create a 'Segment of One', by Harry Alder Winning Mindshare: The Psychology of Personalization and One to One Marketing, by John I. Todor, William D. Todor One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, by Cliff Allen, Deborah Kania, Beth Yaeckel Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing, by Frederick Newell Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, by Stevan Roberts, Michelle Feit, Robert W. Bly Million Dollar E-mails: The guide to creating effective, persuasive Internet email marketing campaigns that actually increase sales and work! by Platinum Millennium Permission-Based E-Mail Marketing That Works! by Kim Macpherson Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns, by Herschell Gordon Lewis Net Words: Creating High-Impact Online Copy, by Nick Usborne Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships by Jim Sterne, Anthony Priore |
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